Consider this update as a resource guide following the news and information about the closing of Bluprint.
The headline really does say it all.
Bluprint is Closing.
What it doesn’t say, is the million dollar question. Why is Bluprint closing?
As I write this story, it is May of 2020, and we remain in the middle of what we refer to as the great pandemic. For the past few months, most of us have been at home. Everything we know and love has been closed, temporarily we hope. During this time of being home, we turned to streaming and hobbies to help pass the hours.
Netflix reported it’s streaming activity to be at all time high. As did every other streaming service I know of. However, keep in mind I’m a middle aged lady sharing a personal blog with you from a spare bedroom: I’m not an industry analyst. But, by all indications, streaming and subscription streaming services are experiencing major growth and usage.
Which is what makes the announcement from Bluprint regarding their imminent closure so puzzling.
Add to this streaming boom the fact that we are also experiencing a sewing boom. To be more accurate, A CRAZE. An absolute revival in the craft of sewing brought about by the most widely discussed home craft of 2020, mask making. Love them or hate them, disagree with their use or not, one thing is for certain. Fabric masks are everywhere.
Sewing machines under $600 sold as quickly as they could be unboxed. I know about this as the sales manager at the sewing machine store shared with me the absolute of insanity that is sewing machine sales in America in spring of 2020. Singer backordered everything except their most expensive models for weeks.
In short, everyone is sewing. People who have never sewed all of a sudden wanted machines and decided upon looking at fabric face masks, “how hard can that be?” Well, as I shared my experience sewing masks, it was not the easiest project I’ve ever done. I’ll leave it there.
So this abundance of new sewists began searching for help. A lot of them wound up on Youtube. And a lot of them found Bluprint. Many retired people decided that now was the time to invest in that Bluprint subscription. And others found new hobbies and enjoyment in the wonderful world of streaming craft and baking courses.
My real love of the platform is rooted in the older Craftsy courses. Craftsy was from the beginning, the pioneer in putting full craft based classes online. Craftsy began as an ala carte platform, and purchasing a course promised lifetime access. More on that later. In 2015, Craftsy reported 9 MILLION members. By all accounts, it was successful and profitable.
Starting with Craftsy in 2012, I learned to knit with Stefanie Japel, and found a hobby that literally got me through an incredibly difficult chapter of life. It is a wonderful way to process feelings and to make beautiful and fun knitting projects.
In 2018, Craftsy was purchased by NBC/Universal and rebranded as Bluprint. It was confusing, and many of us were not thrilled with this change.
But, I enjoyed the Craftsy platform so much I joined the Bluprint service right away. And I wound up absolutely LOVING it. With Bluprint, I loved that I had access to everything and classes I had wanted for years were suddenly available, and I could jump in and try them out.
Learning new things like embroidery, and how to bake madelines and meringues is so much fun. I have also been enjoying the quilting library which is vast and an unmatched resource for anyone interested in fiber art. I also tried some things I didn’t love, but it was not problem. Because I could simply go to something else.
I love my Bluprint membership for the unfettered access to the full Craftsy library. Those older Craftsy classes are worth their weight in crafting gold. The newer Bluprint produced classes? Well they are beautiful to watch, but much like an Instagram Influencer, they are all looks with no substance. Bluprint classes rush instructions, leave steps out, and often, beginners are left not knowing how to finish a project. So my love for Bluprint is qualified and conditional on Craftsy.
Part of the appeal of buying a Craftsy standalone course, or enjoying adding classes to our “Own Forever” library on the Bluprint platform is that we believed in the literal statement of “own forever.” Now we realize our understanding of lifetime access and their legal interpretation of lifetime access may or may not be the same thing. We don’t really know.
So where are we? Your guess is as good as mine. The whole thing is the very definition of a “hot mess.” Instructors were notified by email late on the afternoon of Friday May 22, 2020 that the platform would be “shutting down over the next few months.” I found out right away because my Professional Group, Craft Industry Alliance, has a member’s only Facebook Group with several Craftsy/Bluprint instructors. They shared the email. Soon after, Laura Nelkin shared the news with her Facebook group.
From there the news spread faster than a California Brush fire in August. It was all over Reddit and Ravelry. And let me tell you something. People were flipping out.
By Sunday the 24th, Bluprint posted a “letter to our customers” on their website. They did not even have the decency to email us about ANY of this. The letter appeared, and Abby Glassenberg of our beloved CIA was the first to report on it. The still have not officially notified customers as I write this story today on Thursday May 28th.
I filmed this live stream to update my youtube viewers on what little information I had and also to let them share their thoughts on everything in a place where people understand. Let’s face it, our not so crafty friends have no idea why we are so upset.
I have yet to receive any notification directly from Bluprint that they are closing and when. I think that makes it worse. The not knowing how long your have. When your friend is dying, you want to spend every minute you can with them, and you wish you knew how much time you have left.
For me, losing Bluprint and Craftsy is like losing a dear friend. I am upset, and I am grieving.
The real point of this story is to share updates and information with you. Because of my Professional Affiliation, I get the most accurate and up-to-date information. As soon as I know more, I will let you know.
I will share links to other information , and I will continue to update you as long as there is a story to tell.
For now, here are links to Bluprint and Craftsy related information.
- Stephanie Socha Design shares her feelings on the closing of Bluprint.
- The infamous letter to Bluprint customers.
- The Forbes report that predicted a rosy outlook for Bluprint.
- An update from the Denver Post stating the end will come likely in August as layoffs begin in July.
Stay tuned, because there is certainly much more to come.
Hi! I’m Pattymac. 🙂
Sewist, maker, baker
I love figuring out new ways to use pom poms, where I can stash more fabric, and I’m always wondering what to bake next…chocolate or lemon? When not dreaming up new things to make (or bake), I love riding my beach cruiser on the Boardwalk, escaping to mid week movie matinees, and planting new things in my tiny but mighty container garden.